ABOUT JAGUAR

THE ART OF PERFORMANCE

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

The Jaguar Business

Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is possible. Find out more.

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Concept Cars

What will the Jaguar of the future look like? Find out what our designers and engineers think.

Featured Articles

Get closer to Jaguar as we test drive the latest models, meet the experts behind the innovations, and explore the design and technology that goes into creating the Jaguar Brand.

Special Vehicle Operations (SVO)

SVO takes Jaguar beyond the extraordinary with the ultimate driving experiences - unrivalled power, ride and handling; unsurpassed luxury, choice and personalisation.

Jaguar Reliability

Jaguar is going to extraordinary lengths to deliver the world’s safest, most reliable and most dependable luxury performance saloons, sports cars and SUVs.